New Year New Me? or New Year Same Me?

January the first always marks that time in the year where we think about our resolutions and the fresh start that the new year encourages. We see it all over social media businesses advertising their products with the slogan “New Year New Me”, but does it need to be a new me? Do I need to start the new year with a new version of myself because that is what has become the social norm? Why do I need a new image of myself, or can it be New Year SAME ME?